Here is What You'll Learn
Why you need one or more lead magnets
The single most effective way to grow your email list and get in touch with new prospective clients each month is to create and distribute lead magnets. I'll explain why.
Different forms of lead magnets
Lead magnets take lots of different forms, including e-books, checklists and even webinars. I'll share examples of some of the top-performing lead magnets you can use.
Awesome lead magnet examples to inspire your own
In this webinar you'll see real life examples of lead magnets that are working right now for successful Financial Planners like you.
How to create your own lead magnets today
The recommended tools and templates you can use to bring your lead magnet ideas to life, get them in front of your target audience, and generate those prospective clients.
Where your lead magnet sits within a sales funnel
Your lead magnet needs to have a purpose! Learn where it should sit within your sales funnel and buyer journey, to get the best possible results.
Putting your lead magnet in front of the right audience
How to combine your lead magnet with paid and organic social media distribution, putting it front of the right audience and generating enquiries from your ideal clients.
Martin is a Chartered Financial Planner, Fellow of the Personal Finance Society and experienced financial services marketer.
A prolific personal finance writer and commentator, he has received multiple awards for his work, including Best Blogger of the Year and Best Social Media Adviser.
Martin is author of several bestselling personal finance books and producer of an award-winning feature length documentary film about the baby boomer generation and retirement.
He lives in Surrey with his wife and three children.