Here is What You'll Learn
Six scientifically proven weapons of persuasion
Backed by neuroscience, these six 'weapons' of persuasion will make you more influential, transforming your online marketing results.
A simple way to boost your likeability
We do business with people we like, yet most Financial Planner websites are excluding one simple item that can dramatically improve this likeability factor.
How a simple act of reciprocity is magical
Give to get is a principle we can take advantage of within our content marketing, increasing your return on investment by 23%.
Why less of you means more returns
To appeal to more clients, you need to serve fewer of them. I'll explain why you need to build the scarcity factor into your marketing.
From Chartered to leading expert
Professional qualifications have become a hygeine factor for clients. Take your hard-earned exam passes and demonstrate your authority as the most credible expert.
A new way to think about testimonials
Written testimonials on your website and directory entries are old hat. Discover how these Financial Planners are placing a new and highly effective spin on endorsements from their clients.
Martin is a Chartered Financial Planner, Fellow of the Personal Finance Society and experienced financial services marketer.
A prolific personal finance writer and commentator, he has received multiple awards for his work, including Best Blogger of the Year and Best Social Media Adviser.
Martin is author of several bestselling personal finance books and producer of an award-winning feature length documentary film about the baby boomer generation and retirement.
He lives in Surrey with his wife and three children.